Restaurant marketing is a complex issue. There are so many ways to promote these days: Text advertising, print media, social media, word of mouth and many others. Here are some benefits of text message advertising to help you choose.
1. Generates repeat business from existing customers
You will be advertising to customers that have asked to receive your messages. One goal of text advertising is to get existing customers to visit you more frequently. By offering them updates and text coupons you can remind customers of events and ask them to come enjoy a special offer.
2. Bring customers through the door on slow days
Like any business you have days that are slower then you like. Text message advertising allows you to send immediate offers to your customers when you need them to come in. No other advertising provides this kind of immediate response.
3. Attract new customers
Encourage your opted-in patrons to share your offers with friends. Text coupons can be forwarded from phone to phone; so go viral, make an offer worth sharing and get friends of your customers to come through the door with a special offer. have them opt-in to your text campaign and grow your list for future ads.
4. Measure the effectiveness of other ads
Are you spending money on print, radio or TV ads? You can put a keyword response into each ad to measure how many potential customers those ads are creating for you. If you see that certain ads have little response, cut them from your budget and save yourself some money.
5. Engage your customers
Utilizing Text-To-Win and Text-To-Vote campaigns can be a fun way to interact with customers. Learn what they like and drive business through the door. Text message advertising is easy to implement and drives measurable results for your business. So get started today and change your business for the better.